Marketing is an integral part of success of any project. In terms of NGO, marketing is also very necessary. Marketing gives the NGO a brand status using that a NGO can raise their funds for their projects.
Commercial as well as non-commercial marketing both are equally important for the successful status of a NGO. Using the social marketing, the NGO can gain good followers and volunteers.
Marketing is also helpful in achieving the goals, vision and missions of the NGO. Marketing also attracts the attention of donors and if the marketing is performed effectively, the NGO can receive good grant from the donors.
Marketing also affects the nature of beneficiaries. If the programs designed well and the marketing done effectively, the beneficiaries can gain the maximum benefits. It also helps the special awareness.